Best Practice Report

Channel Marketing Concierge Services: Operational Elements

January 1st, 2018
Dara Schulenberg, null
Dara Schulenberg


B2B suppliers seeking to scale or deliver improved partner demand can use channel marketing concierge services to build a systematic, measurable demand engine (see Channel Marketing Concierge Services). Channel marketing concierge services can be deployed in various ways (e.g., automated, supplier-led, agency-led), and suppliers must assess levels of cost and operational complexity before deploying these services to partners. This report describes the operational elements channel that marketing leaders should consider when implementing channel marketing concierge services.

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