Channel Marketing Concierge Services: Operational Elements

January 1st, 2018

Dara Schulenberg

Summary

B2B suppliers seeking to scale or deliver improved partner demand can use channel marketing concierge services to build a systematic, measurable demand engine (see Channel Marketing Concierge Services). Channel marketing concierge services can be deployed in various ways (e.g., automated, supplier-led, agency-led), and suppliers must assess levels of cost and operational complexity before deploying these services to partners. This report describes the operational elements channel that marketing leaders should consider when implementing channel marketing concierge services.

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