Channel Marketing During Disruption Toolkit

August 20th, 2020

Dara Schulenberg

Summary

B2B marketers are often unable to predict when market disruption may occur. External forces can change quickly, often in response to uncertain economic conditions, a merger or acquisition, or a pandemic. Channel leaders must develop skills to strategically assess and respond to rapidly changing commercial environments. This report provides research and tools that channel marketers can use during turbulent times to confidently align and adapt their plans.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.