Channel Marketing’s Role In Joint Business Planning

July 14th, 2020

Dara Schulenberg

Summary

For B2B channel marketers, translating goals into an actionable roadmap is critical; the roadmap should include clear accountability and responsibilities across the joint revenue engine, spanning supplier and partner roles. In addition, the quality of a joint planning process determines shared successes. In this report, we outline where and how channel marketers should participate in the joint business planning process and explain how to create an aligned partner marketing plan that supports partnership goal attainment.

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