Best Practice Report

Channel Partner Recruitment and Assessment: Business Requirements

November 2nd, 2018


To address changing products, evolving end-customer requirements and the inevitable churn in channel partners, channel sales must prioritize partner recruitment. Suppliers should deploy a step-by-step process to guide their team to partner recruitment and activation success and support the process with the right tools and technology. Supporting technologies and service providers must be evaluated according to their ability to support the supplier’s standardized recruitment and assessment processes and requirements.

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