Planning Guide Report

Channel Sales: Planning Assumptions 2018

January 1st, 2018

Summary

SiriusDecisions has identified four areas of opportunity that should drive the priorities of channel sales leaders in 2018. Many channel sales organizations are failing to meet quota, so they must look for opportunities to improve. Suppliers must create a partner-facing value proposition that utilizes internal performance and profitability metrics to maintain mindshare with partners.

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