Summary
Resilience in the face of unprecedented and unpredictable change requires a high degree of agility. Business and societal changes are creating new rules of business, driving digital acceptance, and accelerating the empowerment of buyers. Successful CMOs must be agents of change, not advocates for a comfortable status quo. CMOs are well positioned to be change agents because they understand that many of these changes will be transformative rather than incremental. In this report, we identify five trends that will affect the priorities of CMOs and marketing leaders in 2021.
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