Planning Guide Report

Chief Sales Officers: Planning Assumptions 2019

August 1st, 2018


SiriusDecisions has identified six planning assumptions that should drive sales leaders’ agendas in 2019. As leaders of the sales planning process, chief sales officers (CSOs) must look for ways to drive sales efficiency to maximize the likelihood of achieving corporate revenue goals. CSOs can increase sales efficiency through better use of existing sales headcount and by standardizing critical sales processes.

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