Planning Guide Report

Chief Sales Officers: Planning Assumptions 2020

July 26th, 2019


SiriusDecisions has identified six planning assumptions that should drive sales leaders’ agendas in 2020. As the leader of the sales planning process, the chief sales officer (CSO) must ensure that the sales team is ready to sell in the way that digitally empowered buyers want to buy. CSOs can start to digitally transform their organization by focusing on a target segment that is ripe for digital disruption.

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