Organizations undergoing digital transformation are looking for org structures that reduce time to value, align teams and departments, and drive customer obsession. They are adopting one of three org models: 1) journey-based; 2) channel-based, and 3) product-based. Each org model has benefits and drawbacks, and your business objectives should determine your choice. This report discusses the pros and cons of these cross-functional org models and provides best practices for tech and business leaders to choose the digital org structure that fits their needs.