Best Practice Report

Choose The Digital Org Model That Fits Your Needs

Don’t Obsess About The Org Structure, Obsess About The Customer

September 10th, 2024
Dan Bieler, Principal Analyst
Dan Bieler Principal Analyst
With contributors:
Oliwia Berdak , AJ Joplin , Joana de Quintanilha , Manuel Geitz , Gordon Barnett , Martin Gill , Fiona Mark , Betsy Summers , Hannah Jachim , Frank Harris

Summary

Organizations undergoing digital transformation are looking for org structures that reduce time to value, align teams and departments, and drive customer obsession. They are adopting one of three org models: 1) journey-based; 2) channel-based, and 3) product-based. Each org model has benefits and drawbacks, and your business objectives should determine your choice. This report discusses the pros and cons of these cross-functional org models and provides best practices for tech and business leaders to choose the digital org structure that fits their needs.

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