Trends Report

Closing The Sales Coaching Feedback Loop

Continuously Improve Sales Coaching To Drive Consistent Sales Results

October 19th, 2011
BL
Brian Lambert
With contributors:
Bradford Holmes , Daniel Feldman

Summary

Sales enablement professionals who attempt to implement long-term sales coaching initiatives won't succeed without visibility into specific sales coaching conversations and relationships and the impact those are having on sales results. Closing the feedback loop is easier said than done. You need to take a comprehensive approach that assesses sales coaching's impact on sales objectives as well as the impact on the reps being coached, the coaches, and even buyers. This report addresses the critical elements required to gain that visibility and sets a prescriptive path to continuously improving the effectiveness of your sales coaching initiative on sales results.

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