Best Practice Report

Cloud Channel Framework: Software-as-a-Service

January 1st, 2018

Summary

Cloud computing requires suppliers to re-examine partner relationships, expand their channel ecosystem and uncover new routes to market. Suppliers of cloud computing services must enable channel partners to address new paradigm scenarios that buyers must accept before committing to a purchase. A strong technology backbone that includes partner relationship management and lead management is required to drive cloud channel relationships.

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