Best Practice Report

CMO Dashboard: Reporting On Marketing’s Impact

January 1st, 2018
Robert McKinnon, null
Robert McKinnon
With contributor:
Marcia Trask


The CMO dashboard is a reference tool that must cater to the requirements of its target audience. It should highlight marketing’s contribution to business objectives and identify areas that require support and change, commanding the attention of organizational leaders and helping to facilitate collaboration and marshal support. But marketing leaders often squander this opportunity, creating CMO dashboards that overwhelm their audiences with their lack of prioritization and focus. This report outlines the appropriate context and content for the CMO dashboard, using the Forrester Aligned Measurement Framework as a guide.

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