CMO Dashboard: Reporting On Marketing’s Impact

January 1st, 2018

Robert McKinnon

With contributor:

Marcia Trask

Summary

The CMO dashboard is a reference tool that must cater to the requirements of its target audience. It should highlight marketing’s contribution to business objectives and identify areas that require support and change, commanding the attention of organizational leaders and helping to facilitate collaboration and marshal support. But marketing leaders often squander this opportunity, creating CMO dashboards that overwhelm their audiences with their lack of prioritization and focus. This report outlines the appropriate context and content for the CMO dashboard, using the Forrester Aligned Measurement Framework as a guide.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.