Planning Guide Report

CMO Strategy: Planning Assumptions 2020

August 2nd, 2019

Summary

SiriusDecisions has identified five areas of opportunity that should drive the agenda of CMOs and marketing leaders in 2020. Today’s CMOs must align marketing to their organization’s revenue and retention goals. The companies that thrive in 2020 will be those that successfully transform their marketing culture to put customers first.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.