Trends Report

CMOs Are Planning to Enable or Enhance the Skills of Their Marketing Staff

Dec 10, 2018

Summary

Ninety-six percent of marketing leaders surveyed in the 2018 Global CMO Study indicated they are planning to enable or enhance the skills of their marketing staff. The skills that CMOs most often plan to enable or enhance include campaign strategy as well as reporting, measurement and analytics. CMOs are striving for operational excellence across their entire team.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).