Trends Report

CMOs Are Planning to Enable or Enhance the Skills of Their Marketing Staff

December 10th, 2018


Ninety-six percent of marketing leaders surveyed in the 2018 Global CMO Study indicated they are planning to enable or enhance the skills of their marketing staff. The skills that CMOs most often plan to enable or enhance include campaign strategy as well as reporting, measurement and analytics. CMOs are striving for operational excellence across their entire team.

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