CMOs: Leading In A Time Of Crisis

The COVID-19 crisis requires all organizations to reassess their plans and activities. B2B CMOs must take a leading role in formulating their organization’s crisis response. The world is changing rapidly, and this crisis situation will continue to unfold unpredictably. Organizations that respond with stability and adaptability will be best prepared to weather the crisis. In this report, we detail the immediate and long-term steps that B2B marketing leaders can take to ensure their organization responds to a crisis appropriately and emerges from it in a strong competitive position.