Trends Report

CMOs' Marketing Innovation Priorities for the Next Two Years

January 1st, 2018


During the first quarter of 2016, SiriusDecisions conducted a global survey of B2B CMOs and other marketing leaders. Survey respondents were asked to select their top three areas of focus for driving marketing innovation for the next two years. Innovation priorities differed for high-growth vs. low-growth firms and across global regions.

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