Trends Report

CMOs Must Drive Enterprise-Wide and Function-Specific Change to Enable Growth

March 3rd, 2020


SiriusDecisions surveyed nearly 360 CMOs globally about their growth aspirations and key initiatives they feel are needed. CMOs indicated that they need to drive two or three major transformation initiatives on average to realize growth. The initiatives they cite demonstrate the need for today’s CMO to play the dual role of business leader and marketing leader.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.