Commvault: Gaining Visibility Into Campaign ROI

January 8th, 2020

Summary

B2B marketers are under constant pressure to report the return on their investments. Given the vast array of marketing systems that engage prospects and customers and the data they produce, stakeholders have high expectations of marketing’s ability to measure and report ROI. In this case study, we share how Commvault used a well-defined campaign hierarchy and integrated marketing planning and execution systems to gain visibility into its return on campaign investments.

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