Summary
Competitive product analysis evaluates an organization’s offerings in relation to those of its competitors to gauge how well each product meets customer needs. Product managers should focus on whether products are below, at, or above parity on key capabilities, not just whether they contain specific features. Competitive insights help product managers make informed decisions about enhancement prioritization, product requirements, and the product roadmap. In this report, we provide a template and guide to help product managers complete a competitive product analysis.
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