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Competitive Product Analysis: Comparing Competitors’ Abilities To Meet Customer Needs

January 1st, 2018
Sam Somashekar, null
Sam Somashekar
With contributor:
Jeff Lash

Summary

Competitive product analysis evaluates an organization’s offerings in relation to those of its competitors to gauge how well each product meets customer needs. Product managers should focus on whether products are below, at, or above parity on key capabilities, not just whether they contain specific features. Competitive insights help product managers make informed decisions about enhancement prioritization, product requirements, and the product roadmap. In this report, we provide a template and guide to help product managers complete a competitive product analysis.

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