Summary
As B2B organizations develop systematic and predictable demand generation engines, many of them are failing to apply the same discipline and alignment to the process of acquiring the required contact data. Addressing contact data strategy separately from demand generation and sales processes can create misalignment, waste resources, and potentially expose the company to judicial fines for mishandling personal data. In this Forrester report, we identify the steps required to build and execute a compliant, optimized data acquisition and retention process.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).