Best Practice Report

Compliant Contact Data Acquisition And Retention For Demand Management

January 8th, 2019

Summary

As B2B organizations develop systematic and predictable demand generation engines, many of them are failing to apply the same discipline and alignment to the process of acquiring the required contact data. Addressing contact data strategy separately from demand generation and sales processes can create misalignment, waste resources, and potentially expose the company to judicial fines for mishandling personal data. In this Forrester report, we identify the steps required to build and execute a compliant, optimized data acquisition and retention process.

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