Conducting A B2B Content Audit And Inventory

January 1st, 2018

Christine Polewarczyk

Summary

B2B organizations must audit and inventory their content regularly to prevent overgrowth of their content repositories. A strong audit process is essential to the overall performance of the B2B content engine that powers campaigns, sales interactions and findability, and ensures repositories are free of out-of-date, duplicative, and low-quality content. In this report, we lay out a nine-step approach to conducting a B2B content audit and inventory.

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