How To Report

Conducting A Buyer Audience Framework Planning Session

January 1st, 2018


Targeting, a key step in go-to-market planning, is often overlooked or lacks cross-functional alignment. Define target audience segments to inform customer-centric messaging, content, and campaign strategies. The buyer audience framework planning process requires shared insight and alignment across sales, marketing, and product teams. In this report, we outline the role of portfolio marketing before, during, and after a buyer audience framework planning session.

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