How To Report

Conducting A Buyer Audience Framework Planning Session

January 1st, 2018

Summary

Targeting, a key step in go-to-market planning, is often overlooked or lacks cross-functional alignment. Define target audience segments to inform customer-centric messaging, content, and campaign strategies. The buyer audience framework planning process requires shared insight and alignment across sales, marketing, and product teams. In this report, we outline the role of portfolio marketing before, during, and after a buyer audience framework planning session.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.