Conducting A Content Model Gap Assessment

January 1st, 2018

Christine Polewarczyk

Summary

The Content Model provides a common vocabulary and framework for managing, measuring and optimizing the B2B content engine. The Content Model Gap Assessment identifies ownership, interlock and process strengths and weaknesses within the B2B content engine. Content strategy and operations leaders should collaborate with functional leaders to build a content transformation roadmap.

B2B organizations must consistently assess the health of their content engines and make any changes required to improve performance. The Content Model is designed to help organizations benchmark and analyze their end-to-end content supply chain, identifying strong and weak links in functional ownership, process definition and execution (see Figure 1). In this report, we describe how to conduct a Content Model Gap Assessment and how to prioritize the actions required to reach a best-in-class state.

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