Best Practice Report

Conducting a Third-Party Influencer Audit

February 23rd, 2018


A successful influencer audit provides insight into how an organization’s brand and messaging are resonating. A one-size-fits-all approach to influencer research yields less-than-optimal results, so the audit should be tailored by influencer type. Communications leaders should work with internal stakeholders to determine which influencers are most important to their success.

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