Best Practice Report

Conducting An Annual Sales Compensation Survey

August 9th, 2021
Seth Marrs, Principal Analyst
Seth Marrs Principal Analyst

Summary

Companies should seek feedback from participants on their sales compensation program annually. The compensation program is the largest investment that most sales teams make, so it’s important to understand if it motivates those participating in it. Conducting a compensation survey provides a range of important plan-participant feedback and allows you to compare your program to benchmarked standards across multiple companies and industries. The results will set the foundation for future improvements. In this report, we explain best practices for designing and deploying an annual compensation survey that provides key inputs for sales compensation design.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.