Summary
Companies should seek feedback from participants on their sales compensation program annually. The compensation program is the largest investment that most sales teams make, so it’s important to understand if it motivates those participating in it. Conducting a compensation survey provides a range of important plan-participant feedback and allows you to compare your program to benchmarked standards across multiple companies and industries. The results will set the foundation for future improvements. In this report, we explain best practices for designing and deploying an annual compensation survey that provides key inputs for sales compensation design.
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