Connected Insurance: A Significant Opportunity For US Auto Insurers

Forrester’s 2024 data reveals that older drivers are far less interested in connected insurance than younger ones. Of US online adults under 45 who drive, one-third want to share information via a smartphone to get the best insurance rates. However, this decreases sharply among drivers 45 and older to just 4% of drivers 65 and over. Contrast this with National Safety Council data showing that the likelihood that a driver will be involved in a fatal crash drops steadily with experience but ticks up again for drivers 65 and older. Promoting connected insurance programs to older drivers gives auto insurers more data and insureds a product that encourages safer driving and fairer pricing.