Connecting Portfolio Marketing To The CMO’s Top Priorities

December 4th, 2019

With contributors:

Amy Hayes , Beth Caplow , John Buten , Barry Vasudevan , Barbara Winters , Paul Ferron

Summary

Despite the critical role they play, many portfolio marketing leaders struggle to convey the impact of their teams to the CMO. Portfolio marketing leaders are well positioned to help the CMO drive growth, as they are responsible for aligning business goals with market opportunities and the organization’s portfolio of offerings. In this report, we share portfolio marketing best practices, deliverables, and actions that are ideal for advancing the CMO’s growth agenda.

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