Vision Report

Connecting Portfolio Marketing To The CMO’s Top Priorities

December 4th, 2019

Summary

Despite the critical role they play, many portfolio marketing leaders struggle to convey the impact of their teams to the CMO. Portfolio marketing leaders are well positioned to help the CMO drive growth, as they are responsible for aligning business goals with market opportunities and the organization’s portfolio of offerings. In this report, we share portfolio marketing best practices, deliverables, and actions that are ideal for advancing the CMO’s growth agenda.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.