Summary
Put identity and access management (IAM) at the center of tracking a customer’s history and preferences for other business functions. Identity verification must combine elements from multiple sources to stay ahead of hackers. As multifactor authentication becomes more commonplace, firms will move beyond one-time passcodes to more secure alternatives. IAM will decide whether users should stay logged in, not just whether they can get past a login screen. As devices become more intimate, use them to verify a customer’s identity.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).