Best Practice Report

Contact Data Acquisition For Demand Generation

January 1st, 2018
Julian Archer, null
Julian Archer


Addressing contact data strategy separately from demand generation can create marketing misalignment and waste resources. Many organizations maintain unused contact data and invest excessively in acquiring new data that will soon suffer the same fate. Data acquisition efforts that fail to properly assess requirements often don’t align investments to the areas of greatest need. By applying a consistent contact data acquisition process that aligns with demand requirements, organizations can achieve more effective demand generation, greater efficiency, and better use of resources. In this report, we identify the steps required to build and execute an optimized data acquisition plan.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.