Best Practice Report

Content File Naming: Function, Requirements, And Form

November 4th, 2019
Nancy Maluso, null
Nancy Maluso


Sales and marketing organizations create, store and deliver a substantial number of content assets daily. File names and titles are key fields that help customer success teams, sales reps and marketers quickly locate the content asset they need. B2B content creators must define and uphold file-naming standards so file names are unique, clear and useful.

Content creators create file names and metadata to enable users to easily store, locate and search for content. When organizations establish asset management systems, they must define a standard method for asset name classification. In this report, we explore the purpose and use of asset names, file names and titles, and the classification systems that companies may want to consider to decide what works best for their needs, processes and technology.

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