Trends Report

Content Intelligence: Algorithms Assign Meaning And Value To Content

How Artificial Intelligence Technologies Help Marketers Resolve The Content Paradox

March 23rd, 2017
EL
Erna Alfred Liousas
RS
Ryan Skinner
With contributors:
Ted Schadler , Jeremy Swire

Summary

Your content is dumb — the systems that store and deliver it have no inkling of what it's actually about. Tagging is, at best, unsystematic; at worst, it's absent or inappropriate. Content intelligence changes all that. This algorithmic capability automates and scales the process of establishing what content is about (down to its smallest components), what it's good for, and which customers it's for. The upshot will be the kinds of radical content personalization B2C marketers have been shooting for — and eye-popping results. This report introduces content intelligence.

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