Summary
Your content is dumb — the systems that store and deliver it have no inkling of what it's actually about. Tagging is, at best, unsystematic; at worst, it's absent or inappropriate. Content intelligence changes all that. This algorithmic capability automates and scales the process of establishing what content is about (down to its smallest components), what it's good for, and which customers it's for. The upshot will be the kinds of radical content personalization B2C marketers have been shooting for — and eye-popping results. This report introduces content intelligence.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).