Content Localization: Key Considerations

January 1st, 2018

Christine Polewarczyk

Summary

Global organizations spend heavily on content localization but often lack a strategic framework for defining requirements across target markets. Most organizations make reactive content localization decisions, resulting in wasted time and money, as well as gaps in local content. Effective localization requires a consistent approach and the consideration of multiple localization options.

Most B2B content is so complex that it is difficult and expensive to localize, which can cause many of an organization’s regions to lack what they need to execute reputation, demand, and sales enablement programs. In the report The Benefits Of A Centralized Content Localization Strategy, we focused on the idea of making a single function accountable for localization decisions. In this report, we introduce a set of best practices to be used during the customize stage of the Forrester Content Model (see Introducing The Content Model).

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