Summary
Valuable customer experiences will be the primary factor differentiating brands that win from those that lose in the global economy for at least the next decade, and content marketing has a crucial role to play in supporting customer experience. Marketers can make the difference for their brands customers' experiences by producing, distributing, and promoting content that makes brand interactions more effective, easier, and more enjoyable. This report provides guidance and examples for how marketers should tie their content strategies to customer experience and use the customer life cycle as a framework to guide them.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).