Content Operations: The Hub Of B2B Content Success

January 1st, 2018

Christine Polewarczyk

Summary

Most B2B organizations lack formalized strategic ownership or processes for content strategy or execution, resulting in content waste and ineffectiveness. With content creators distributed across business units, roles, and regions, content operations joins distributed content spokes into a hub-and-spoke operational model. By unifying formerly siloed processes with a center of excellence, organizations can drive improvements in content quality, relevance, and impact.

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