Summary
Most B2B organizations lack formalized strategic ownership or processes for content strategy or execution, resulting in content waste and ineffectiveness. With content creators distributed across business units, roles, and regions, content operations joins distributed content spokes into a hub-and-spoke operational model. By unifying formerly siloed processes with a center of excellence, organizations can drive improvements in content quality, relevance, and impact.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).