Best Practice Report

Content Operations: The Hub Of B2B Content Success

January 1st, 2018

Summary

Most B2B organizations lack formalized strategic ownership or processes for content strategy or execution, resulting in content waste and ineffectiveness. With content creators distributed across business units, roles, and regions, content operations joins distributed content spokes into a hub-and-spoke operational model. By unifying formerly siloed processes with a center of excellence, organizations can drive improvements in content quality, relevance, and impact.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.