Summary
SiriusDecisions has identified four planning assumptions that should drive content strategy and operations priorities for B2B CMOs and content leaders in 2019. The majority of B2B marketing organizations are still facing challenges related to content strategy, content operations and the content factory. Identifying and addressing strategic and tactical gaps that impact content process and performance should be a top priority for B2B marketing organizations in the coming year.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.