Planning Guide Report

Content Strategy and Operations: Planning Assumptions 2019

August 2nd, 2018


SiriusDecisions has identified four planning assumptions that should drive content strategy and operations priorities for B2B CMOs and content leaders in 2019. The majority of B2B marketing organizations are still facing challenges related to content strategy, content operations and the content factory. Identifying and addressing strategic and tactical gaps that impact content process and performance should be a top priority for B2B marketing organizations in the coming year.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.