Content Strategy and Operations: Planning Assumptions 2019

August 2nd, 2018

Summary

SiriusDecisions has identified four planning assumptions that should drive content strategy and operations priorities for B2B CMOs and content leaders in 2019. The majority of B2B marketing organizations are still facing challenges related to content strategy, content operations and the content factory. Identifying and addressing strategic and tactical gaps that impact content process and performance should be a top priority for B2B marketing organizations in the coming year.

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