Content Strategy and Operations: Planning Assumptions 2021

Forrester has identified four planning assumptions that should drive content strategy and operations priorities for B2B leaders in 2021. Unless organizations advance their content engine maturity and unify their content ecosystem, they will struggle to optimize customer experience. B2B leaders must prioritize content engine improvements that will increase cross-functional content alignment, agility, and growth, improve the productivity of the content engine, and improve the buyer’s journey and customer lifecycle. In this report, we outline four planning assumptions that B2B marketing organizations should integrate into their 2021 planning to optimize cross-functional content alignment and achieve prioritized goals.