Planning Guide Report

Content Strategy and Operations: Planning Assumptions 2021

September 21st, 2020

Summary

Forrester has identified four planning assumptions that should drive content strategy and operations priorities for B2B leaders in 2021. Unless organizations advance their content engine maturity and unify their content ecosystem, they will struggle to optimize customer experience. B2B leaders must prioritize content engine improvements that will increase cross-functional content alignment, agility, and growth, improve the productivity of the content engine, and improve the buyer’s journey and customer lifecycle. In this report, we outline four planning assumptions that B2B marketing organizations should integrate into their 2021 planning to optimize cross-functional content alignment and achieve prioritized goals.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.