Trends Report

Conversation Intelligence Is Key To Unlocking Sales Productivity

Sales Leaders Must Leverage Conversation Intelligence To Unlock Sales Productivity

July 12th, 2023
Seth Marrs, Principal Analyst
Seth Marrs Principal Analyst
With contributors:
Cristina De Martini , Steven Casey , Christian Jibilian , Ellen Lind

Summary

As productivity-focused sales technologies have proliferated, sales teams have not seen the expected gains. Productivity has dropped, leaving companies wondering what they must do to improve the efficiency of their sellers. Conversation intelligence (CI) technology shows significant promise in efficiency improvement but a low level of adoption. In this report, we analyze the reasons for the productivity decline and describe how four use cases of CI technology can reverse this decline and enable sellers to win more often.

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