Trends Report

Convert B2B Customer Passion Into Value Through Postsale Advocacy Programs

Focus On The People, Not Companies, To Increase Engagement

 and  four contributors
Jul 03, 2023

Summary

Customer advocates provide powerful marketing and selling tools through peer testimony and validation. Done right, customer advocacy programs build long-standing relationships that persist over time and across different career moves. In this report, we demonstrate how to develop strategies and program elements that engage customers in shaping awareness, opinion, and trust about offerings.

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