Case Study

Corpay Uses Compensation To Unlock Conversion

April 22nd, 2024
With contributors:
Cristina De Martini , Christian Jibilian , Justin Ferguson , Frank Harris


Despite many changes to process and technology, Corpay was not seeing the conversion rate it wanted from its North America Vehicle Payments inside sales conversion team. After careful analysis, it saw an opportunity to revise compensation planning to maximize conversions. Once updated, the changes not only improved the performance of the compensation plan but also enabled Corpay to maximize the benefits from previously implemented process and technology improvements. In this case study, we describe the benefits of leveraging compensation planning to increase seller performance.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.