Course: Architect The Postsale Customer Lifecycle

Build Capacity To Meet Customer Expectations And Improve Business Growth

February 13th, 2024


In this course, you’ll learn how to use the Forrester Postsale Customer Engagement Design Framework to help you resource and manage postsale customer engagement. The course takes 3 to 4 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed postsale engagement design template, based on the Forrester Postsale Customer Engagement Design Framework, to guide you through the steps for designing an effective strategy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.