Summary
In this course, you’ll learn how to mature your customer experience (CX) measurement program and prove the value of investing in CX. The course includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. Using guided templates and activities, you’ll learn how to set a CX measurement objective, conduct a CX metrics inventory, optimize and set goals for CX metrics, and craft a Business Case One-Pager that shows investing in CX is worth it.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.