Summary
In this course you will learn how to use buyer-centric messaging to generate better results from campaigns, programs, and content via the Forrester Messaging Nautilus®: Buyer’s Journey. This is an on-demand course you can access and complete at your convenience. The course takes 2 to 3 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed template that goes through the key activities that organize messaging based on buying phase and persona — while staying true to your overall narrative.
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