Course: Craft Messaging That Motivates Buyers

Carefully Plan Your Messaging To Motivate Buyers Through Each Phase Of Their Journey

February 15th, 2024


In this course you will learn how to use buyer-centric messaging to generate better results from campaigns, programs, and content via the Forrester Messaging Nautilus®: Buyer’s Journey. This is an on-demand course you can access and complete at your convenience. The course takes 2 to 3 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed template that goes through the key activities that organize messaging based on buying phase and persona — while staying true to your overall narrative.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.