Summary
In this course, you’ll learn how to use Forrester’s Product Marketing And Management (PMM) Model to plan cross-functional alignment around audience-centric go-to-market strategies so you can achieve your growth objectives. The course takes 3 to 4 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed launch plan template that guides you through a launch process, organized by planning activities and goals aligned to audience type.
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