Certification

Course: Create Your Product Launch Strategy

Keep The Organization Aligned As You Strategize A Launch

February 15th, 2024

Summary

In this course, you’ll learn how to use Forrester’s Product Marketing And Management (PMM) Model to plan cross-functional alignment around audience-centric go-to-market strategies so you can achieve your growth objectives. The course takes 3 to 4 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed launch plan template that guides you through a launch process, organized by planning activities and goals aligned to audience type.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.