Certification

Course: Design Buyer Journeys

Deliver An Aligned And Audience-Centric Buyer Experience

February 15th, 2024

Summary

In this course, you’ll learn how to create actionable personas and buyer journeys based on buyer insights while using key Forrester models and frameworks — including the Forrester B2B Persona Attribute Model, Forrester’s B2B Buyer Persona Framework, and Forrester’s B2B Buyer’s Journey Map Framework. The course takes 3 to 4 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed template to guide you through the key activities to curate buyer insights and plan effective journeys.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.