Course: Develop A Lifecycle Revenue Marketing Strategy

Reach The Business Buyer At The Right Time And With The Right Capabilities

February 12th, 2024


In this course, you’ll learn how to align your frontline marketing strategies with a broader perspective about buyers and the opportunities they present. The course takes 2 to 3 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed template to help you articulate why lifecycle revenue marketing (LRM) is important and document the first steps in developing LRM capabilities at your organization.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.