Summary
In this course, you’ll learn how to align your frontline marketing strategies with a broader perspective about buyers and the opportunities they present. The course takes 2 to 3 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed template to help you articulate why lifecycle revenue marketing (LRM) is important and document the first steps in developing LRM capabilities at your organization.
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