Summary
In this course, you’ll learn how to use key approaches from integrated campaigns to help your organization improve B2B marketing campaigns. The course takes 2 to 3 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed campaign planning assessment, based on the Forrester Campaign Framework, that will enable you to improve your campaigns.
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