Certification

Course: Improve B2B Campaigns With The Integrated Approach

Bypass The Tactical Treadmill With An Integrated Approach To B2B Marketing

Feb 13, 2024

Summary

In this course, you’ll learn how to use key approaches from integrated campaigns to help your organization improve B2B marketing campaigns. The course takes 2 to 3 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed campaign planning assessment, based on the Forrester Campaign Framework, that will enable you to improve your campaigns.

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