Course: Improve B2B Campaigns With The Integrated Approach

Bypass The Tactical Treadmill With An Integrated Approach To B2B Marketing

February 13th, 2024


In this course, you’ll learn how to use key approaches from integrated campaigns to help your organization improve B2B marketing campaigns. The course takes 2 to 3 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed campaign planning assessment, based on the Forrester Campaign Framework, that will enable you to improve your campaigns.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.