Course: Know Your Buying Audience

Make The Right Decisions When It Comes To Selecting Markets And Buyers To Target

February 14th, 2024


In this course, you’ll learn to define and visually display which audiences the organization will pursue as part of a go-to-market strategy while applying the Forrester Go-To-Market Architecture Model. The course takes 2 to 3 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed buyer audience framework template to give you a connected, strategic overview of what you will market, along with where and to whom.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.