In this course, you’ll learn to define and visually display which audiences the organization will pursue as part of a go-to-market strategy while applying the Forrester Go-To-Market Architecture Model. The course takes 2 to 3 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed buyer audience framework template to give you a connected, strategic overview of what you will market, along with where and to whom.