Certification

Course: Know Your Buying Audience

Make The Right Decisions When It Comes To Selecting Markets And Buyers To Target

Feb 14, 2024

Summary

In this course, you’ll learn to define and visually display which audiences the organization will pursue as part of a go-to-market strategy while applying the Forrester Go-To-Market Architecture Model. The course takes 2 to 3 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed buyer audience framework template to give you a connected, strategic overview of what you will market, along with where and to whom.

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