Certification

Course: Lead Strategy For Customer Obsession

Learn How Customer Obsession Fuels Growth And Assess Your Own Leadership Competencies

September 16th, 2024

Summary

In this course, you’ll apply the research-backed tools and knowledge necessary to help you define and develop your company’s overall strategy for customer obsession while also understanding the operational levers required to align with this strategy. This is an on-demand course that you can access and complete at your convenience. It takes 2 to 3 hours to finish and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed action plan template to help define your organization’s expression of customer obsession and implement your strategy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.