In this course, you’ll apply the research-backed tools and knowledge necessary to help you define and develop your company’s overall strategy for customer obsession while also understanding the operational levers required to align with this strategy. This is an on-demand course that you can access and complete at your convenience. It takes 2 to 3 hours to finish and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed action plan template to help define your organization’s expression of customer obsession and implement your strategy.