Certification

Course: Leverage Digital Marketing Across The Lifecycle

Optimize Marketing’s Always-On Digital Approaches To Meeting Buyer Expectations

February 13th, 2024

Summary

In this course, you’ll identify key factors of digital marketing excellence, apply recommended strategies for success, and learn how to adjust your strategies to respond to the changing needs of your business, buyers, and customers. The course takes 3 to 4 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed digital marketing plan based on the Forrester B2B Digital Marketing Plan-On-A-Page Template.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.