In this course, you’ll identify key factors of digital marketing excellence, apply recommended strategies for success, and learn how to adjust your strategies to respond to the changing needs of your business, buyers, and customers. The course takes 3 to 4 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed digital marketing plan based on the Forrester B2B Digital Marketing Plan-On-A-Page Template.