Course: Measure Marketing’s Business Impact

Tailor Measurement To Well-Understood Business Needs And Specific Measurement Users

February 12th, 2024


In this course, you’ll learn how to improve marketing measurement for optimal B2B marketing success. The course takes 2 to 3 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed template, based on the Forrester Campaign Measurement Framework, to demonstrate how your marketing efforts contribute to business objectives.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.